As Social Media Manager and Coordinater for Heart of the City in 2023 and 2024, I crafted engaging digital content to amplify the festival’s mission and theme for each year. Using video editing, Adobe Photoshop, Canva, and copywriting, I created visuals, animations, and storytelling content that connected with the community, highlighted local artists, and drove event engagement on the Instagram platform.

adobe photoshop

ADOBE PREMIERE PRO

CANVA

HOTC 24' Social Media Story Post

meet the founder

Conducted an interview diving into Founder and Director Parisse Dawkins’ inspiration for launching the festival in her hometown, aiming to create a platform for local artists. Sharing her journey and the passion that fuels Heart of the City’s mission to celebrate Black and Brown culture, unity, and community.

Interview conducted with Neena Victoria and Santino Amaya; shot and edited by Toby Emelle at Darkside Industries.

meet you at hotc

A social reel animation designed to engage audiences and drive attendance for Heart of the City. This animation featured a conversation thread that captures an attendee’s excitement for the event.