Beauty Industry Professional | Marketing · Brand Building
14+ years in beauty — as a stylist, salon owner, and now the marketer building brands for people like my clients.
Rutgers Business School grad with a track record of campaigns that drive measurable growth.
CASE STUDY 01
the girls that don’t exist-
Building a Beauty
Content Brand From zero
SOCIAL MEDIA · CONTENT STRATEGY · AI PRODUCTION · ANALYTICS
I started The Girls That Don't Exist to answer a question I kept running into as a stylist: what actually makes beauty content stop someone's scroll?
Building it meant owning every part of the process — content
pillars, posting cadence, visual identity, and weekly performance review. I use AI production tools (Higgsfield, Midjourney) to generate photorealistic beauty and fashion imagery, then refine and edit in CapCut and Canva for platform-native formats. The tools are new; the thinking behind them is fourteen years of knowing what beauty audiences respond to.
In its first five months, the brand reached 500K+ monthly
Pinterest impressions and 82.9K+ monthly Instagram views —
built entirely on organic, discovery-driven content while I
was working full-time.
@thegirlsthatdontexist
2026- Current
Top Instagram Post
One post drove 82.9K views, and 96.4% of my Instagram reach comes from people who don't follow the account yet. I optimize for discovery, not audience recycling— that's the harder number and the one that grows a brand.
Two audiences, one account: consumers who want the look, and stylists who want the business. Each pillar is measured against a different goal — saves, comments, or clicks.
500K
Pinterest Impressions- 30 Days, Jul-Aug 2026
316K
Total Pinterest Audience — 30 Days, Jul-Aug 2026
3.8K
Saves
82.9K
Instagram Views — 30 Days, Jul-Aug 2026
96.4%
Instagram Non-Follower Reach
top pin in 30 days
7/19/26-8/18/26
CONTENT PILLARS
Save This Style
High-save visual inspiration built for Pinterest and Instagram discovery. Designed to be bookmarked, not just liked, because saves are what keep a pin circulating for months.
Top performer: 187.4K views.
Hair Hot Takes
Opinion and education content that invites comments — "Be honest, what's the first thing you look at on a wig install?"
Built for conversation and community, not reach.
Stylist Business
Pricing, positioning, and charge-your-worth content aimed at working stylists. This pillar has a commercial job: it warms the audience for The Profit Chair's digital products.
The Profit Chair — my digital product line for hairstylists: a pricing calculator and client-systems toolkit, sold on Etsy. Fourteen years behind the chair taught me that most stylists undercharge because they have no system for pricing their work. I designed the products, built the brand, and drove 258 outbound clicks through organic Pinterest content with no ad spend.
CASE STUDY 02
content Systems,
not one-off posts
CONTENT STRATEGY · COMMUNITY · BRAND VOICE
2024-2025
Built and maintained the content system behind Popcorn for the People’s Instagram: an employee spotlight series (Meet Vanessa, Meet Ethan), seasonal and product campaigns, and behind-the-scenes production storytelling.
I defined recurring content pillars, so the feed stayed consistent in voice and visual identity while telling the stories of a workforce of autistic and neurodiverse adults. A system meant the calendar was never starting from a blank page.
I also ran influencer outreach for this mission-driven nonprofit — packaging and shipping influencer kits and coordinating with micro-influencers like @stayathomejackie and @autismmomma_ to create authentic product reviews. That program drove a 75% increase in followers.
Alongside the social work, I designed event marketing collateral and built email campaigns in Klaviyo — seasonal promotions, product launches, and subscription drives, including Super Bowl campaigns — with assets produced in Photoshop and Canva. Those campaigns hit a 78.8% open rate and 98% conversion rate.
75%
Follower Growth - Influencer Program
25%
Engagement
20+
Campaigns Per Year
CASE STUDY 03
fourteen years of
Hair content
HAIRSTYLING · WIG MAKING· CLIENT GROWTH· CONTENT CURATION
Before I built content brands, I built a client base. As a licensed cosmetologist and salon owner, I created the content that filled my own chair — wig installs, styling transformations, and client looks — and learned what beauty audiences actually stop for.
2020-2024
Custom Wig Construction · Custom Wig Install · Custom Color + Hair Unit Install
200+
New Client Growth
53%
Revenue Increase
63%
Follower Engagement
CASE STUDY 04
heart of the city festival,
full campaign ownership
SOCIAL MEDIA · VIDEO · GRAPHIC DESIGN · EVENT MARKETING
2023 + 2024
As Social Media Manager and Coordinator for Heart of the City in 2023 and 2024, I owned the entire digital presence: performer announcement graphics, animated social reels, attendee story posts, and event carousels — produced in Photoshop, Premiere Pro, CapCut, and Canva, across two annual events serving 600+ participants.
I also produced and conducted a founder interview video series with Director Parisse Dawkins, exploring the festival’s mission to celebrate Black and Brown culture, unity, and community.
Meet The Founder
ABOUT ME
i don’t just market brands
- I understand them from inside out.
Most marketers study consumers from a distance. I’ve spent 14+ years building relationships with them face to face. As a licensed cosmetologist and salon owner, I learned what makes people trust a brand, come back, and tell their friends.
Now I bring that real-world consumer insight to every campaign I create. With a B.S. in Marketing from Rutgers Business School and hands-on experience in brand identity design, email marketing, social media strategy, and print design, I deliver marketing that connects— because I’ve been on both sides of the conversation.
Now I’m looking for my next opportunity in beauty marketing, social strategy, or brand building — somewhere I can bring strategy, creativity, and real industry insight together.
B.S Marketing
Rutgers Business School | Dean’s List
Licensed Cosmetologist
State of NJ | Since 2012
Business Owner
Esthedik Touch LLC| 4 Years
Brand Designer
Logo, Packaging, Identity Systems
Results Driven
78.8% Open Rate | 98% Conversion
Multi-Channel
Digital | Print | Email | Social