Mary Maobe
Mary MaobeMarketing + Content Coordinator · Marketing Designer
Available now · full-time or contract

Creative thinking. Purposeful design.

Brand identitySocial contentMarketing campaigns

I turn ideas into visuals, content and campaigns that help brands connect with their audiences.

MARY_MAOBE.JPG
Mary Maobe smiling in a black pinstripe blazer and glasses, holding a laptop
665.1KPinterest impressions / 30 days$0 ad spend
118.7KFestival impressions / season98% non-followers
+25%Social engagementPopcorn for the People
+53%Business revenue200+ clients acquired
RECRUITER_SUMMARY.TXT

What I do

  • Campaign + content coordinationSocial, email and creator campaigns, calendars and event promotion
  • Marketing creativeCampaign assets, social design, email creative, packaging and print
  • Brand + customer insightVisual identity, beauty-customer insight and performance-informed creative

Tools

Marketing + Analytics
KlaviyoGoogle AnalyticsSalesforceMS Office
Creative
PhotoshopIllustratorInDesignCanvaFigmaPremiere ProCapCutProcreate
AI Production
HiggsfieldMidjourney

Quick facts

Based inUnion, NJ
Work styleRemote, or on-site and hybrid in NJ/NYC
Open toFull-time and contract
EducationB.S. Marketing, Rutgers Business School, 2022, Dean’s List
LicenseCosmetology, NJ, since 2012
CertificationGoogle Fundamentals of Digital Marketing, 2021

Featured work

campaigns, emails & brand design · tap to open

SELECTED PROJECTS

owned brands / live tests / real numbers
  • TGTDE.EXE

    The Girls That Don’t Exist

    AI-assisted beauty content · 2026 – now

    My own brand, where I test hooks, formats and Pinterest SEO, then keep what the analytics prove.

    • 235.6K-impression top pin
    • 665.1K Pinterest impressions / 30 days
    • 108K-view Reel
    • 15K-view TikTok
    • $0 ad spend
  • PROFIT_CHAIR.EXE

    The Profit Chair

    Digital products for hairstylists · 2026 – now

    Pricing tools built from 14 years in the beauty industry. I handle the branding, listing copy and promotion.

    • Pricing calculator
    • Business bundle
    • Client forms
    • Branding + listing copy
    • Etsy + Gumroad
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Short-form video

reels & tiktoks · tap to play

swipe or scroll → 6 videos

tgtde_save_this_hairstyle.mp4

The Girls That Don’t Exist — “Save This Hairstyle”

Role
Concept, AI generation and edit
Made with
Higgsfield · CapCut
Result
108K views · 2.2K saves · 1.4K shares
tgtde_fall_fashion_inspo.mp4

The Girls That Don’t Exist — Fall Fashion Inspo

Role
Concept, AI generation and edit
Made with
Higgsfield · CapCut
Result
15.6K views · 2.6K likes · 697 saves
popcorn_meet_vanessa.mp4

Popcorn for the People — Meet Vanessa

Role
Shot and edited an employee spotlight
Made with
iPhone · CapCut
Result
Introduced the real person on the popcorn bag
popcorn_our_mission.mp4

Popcorn for the People — Our Mission

Role
Shot, designed and edited the mission story
Made with
iPhone · CapCut · Canva
Result
Told the brand’s mission in one short Reel
hotc_festival_promo.mp4

Heart of the City Festival — Festival Day Promo

Role
Designed and animated the promo
Made with
Photoshop · After Effects
Result
Promoted free entry and RSVP prizes
hotc_founder_interview.mp4

Heart of the City Festival — Founder Interview

Role
Wrote the questions and co-led the interview
Made with
Co-hosts Neena Victoria & Santino Amaya · filmed by Toby Emelle
Result
Part of the festival’s founder interview series

Mary’s Top 8

more design work · clients & concepts

Experience

career path · newest first
TIMELINE.TXT
  1. 2020 – NOW

    Freelance Graphic Designer & Content Creator — Self-Employed

    Brand identities, cover art and social creative for independent clients.

  2. 2025 – 2026

    Client Support Consultant — ADP, Small Business Services

    Payroll and tax guidance for small businesses, managed in Salesforce.

  3. 2024 – 2025

    Marketing Support Associate — Popcorn for the People

    Social, email and creator gifting campaigns for a snack brand.

  4. 2023 – 2024

    Social Media Content Designer (contract) — Heart of the City Rahway Festival

    Festival promos, Reels and a founder interview series.

  5. 2020 – 2024

    Owner & Brand Designer — Esthedik Touch LLC

    Built the brand, logo and photo and video campaigns.

Platforms
Social
InstagramTikTokPinterestFacebook
Commerce + Creator
EtsyGumroadAmazon Storefront

About me

Mary's blurbs
PIXEL_ME.BMP
Pixel-art portrait of Mary in pink, surrounded by hands holding pink phonesONLINE

About me:

I'm a marketing coordinator and designer who likes owning an idea from concept to post: the visuals, the calendar and the results after.

I came to marketing after 14 years in the beauty industry. Running my own business taught me how customers decide, and Rutgers Business School gave me the framework. Lately I'm exploring AI-assisted content through The Girls That Don't Exist.

Who I'd like to meet:

Brands and agencies hiring full-time or contract, remote or in NJ/NY.

P.S. My design story started with premade MySpace layouts that I took apart and rebuilt into my own.

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Let's build your next campaign.

I'm available now for full-time or contract roles in marketing coordination, content creation and marketing design. Email me with a role you think fits. It's the fastest way to reach me.

Connect on LinkedIn
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